A top-performing real estate agent disclosed the key to his success. His optimistic, energetic mindset around selling is noteworthy.
He shared that the day that he “got” that he is a professional lead generator first and foremost who happens to sell real estate is the day his business started to thrive consistently.
How do you feel about being a professional lead generator first and foremost who happens to sell whatever product and service you sell?
Recently, I challenged a group of 171 salespeople who attended one of my Fear-Free Prospecting Webinar with the notion that they were “salespeople.” Many of them were taken aback by that notion and a few chose to be offended. “What about my degree? What about my certifications?”
However, many agreed that adopting that mindset would help them in their careers.
If you solve people’s problems for a profit you are a salesperson. Guess what? It’s okay to sell your products and services!
A couple years ago I was working with a company who sold web-based services to plastic and cosmetic surgeons throughout the United States. It was interesting that the surgeons who had accepted the fact that they were marketers first and foremost had a waiting list of patients. The surgeons who resented the marketers in their industry, were closing their second offices and were only working three days a week. They thought that if they identified with being marketers that it diminished their “board certified” status. Which mindset makes more sense in this fast-paced business world?
Role Rejection Call Reluctance is when people over-identify with negative stereotypes about salespeople. They are actually ashamed of being in sales. They have an internal conflict that costs them big bucks.
The good news is that it’s possible to shift your mindset and accept the fact that you are a professional lead generator first who happens to sell (what you sell). It’s okay to sell!
How much fun will it be to be free from internal conflict around being a salesperson and prospect with ease?
Connie Kadansky, Sales Call Reluctance Coach and Trainer, 602-380-5431 or connie@exceptionalsales.com